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July 25.2025
2 Minutes Read

Dunkin’ desert transformed: 100 people to win free coffee in Dunkin, Mass.

Refreshing Dunkin iced coffee on a wooden table outdoors.

New hope for coffee lovers in Dunkin’ desert

In the heart of Stow, a small Massachusetts town that recently faced a coffee crisis, excitement is brewing. With no Dunkin' locations left after two closures in 2022, residents found themselves trekking miles just to grab their favorite coffee. This absence turned the town into a ‘Dunkin' desert,’ catching the attention of local media and sparking a community conversation about access to beloved amenities.

A creative fix for the caffeine gap

Mark and Megan Pesce, a couple determined to revive coffee culture in Stow, have turned their vision into reality. By acquiring a property that once hosted two Dunkin’ shops, they aim to restore coffee joy to the locals. They acted swiftly after the closures, illustrating how local entrepreneurship can address such vital community needs.

A unique inauguration for a coffee shop

The grand opening on July 24 came with a flair that few can match: a request for the town to temporarily adopt the name ‘Dunkin’. This remarkable idea made headlines and was granted approval by the Stow Select Board. The celebration became even more enticing as the first 100 Dunkin’ Rewards members who ordered coffee got a chance to win 100 days of free coffee!

Community spirit and generosity

In addition to the festivities, the Pesces didn’t forget the community's needs. They partnered with the Dunkin’ Joy in Childhood Foundation to donate $5,000 to the Stow Food Pantry. This act of kindness showcases how local businesses can intertwine their success with community upliftment. While coffee warms the hearts of many, this generous contribution provides essential support to those in need.

A day to remember for Stow

The event promises not just caffeine and celebration but also a sense of reconnecting — to the community, to traditions, and to each other. Local officials, along with Dunkin’s mascot ‘Cuppy,’ will be on hand to celebrate and engage with residents, reinforcing a sense of community pride. The joy of having a Dunkin’ back in town extends beyond a simple coffee shop; it represents togetherness and resilience.

What it means for local residents

For Stow residents, this celebration is more than just free coffee; it’s about reclaiming a beloved institution that once formed part of their daily routine. As they gather to celebrate the opening, the shared laughter and stories exchanged will solidify the feeling of home again. Families, friends, and new neighbors will find common ground over a cup of coffee, reinforcing the importance of community spaces.

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